Top 10 Vintage Advertisements That Sold Bucharest
Old Bucharest knew how to sell itself. Sometimes with an impeccably illustrated lady, sometimes with lettering as large as a shop window, and occasionally, in a moment of commercial inspiration, with a sea eagle clutching a fish in its talons which, somehow, was supposed to persuade people to buy… fabrics. Urban advertising had its moments of brilliance, when logic took the afternoon off and memory was declared the winner.During the interwar period, the Romanian capital had become the country's main testing ground for advertising. Newspapers carried advertisements of every size, major department stores ran seasonal campaigns, international advertising agencies opened local branches, and by 1930, Bucharest even had companies specializing in illuminated advertising. Shop windows, printed posters, and radio were already working together toward the same goal, one as old as merchants and wallets themselves: turning desire into a purchase.After the war, the language of commerce changed... Read more
