The Summer Well Festival takes place between August 8 and 10, on the Știrbey Estate. The music of Banners, known from Orange commercials, will be heard live, alongside other highly anticipated bands performing in Romania for the first time, including Empire of the Sun and Snow Patrol.

Throughout all three days of Summer Well, participants can explore interactive activities, from gaming challenges and AR technologies to relaxation areas, open-air cinema, and activations on current topics such as excessive screen time.

Gaming fans are invited to join the Fortnite – Speed Race by Orange competition, featuring a brand-new, specially designed map in a futuristic setting, with attractive prizes: Samsung Galaxy Z Flip7 FE 5G, Samsung Galaxy Z Fold7 5G, and Samsung Galaxy Watch Ultra 2025. Among the many festival experiences is also the Orange Caravan – a place where passion becomes inspiration. Through a quick interactive quiz, participants can discover what defines them best when talking about their passions, and how the fastest fiber internet, Fibra 2300, can support them. Visitors to the Caravan can also enter a raffle to win a Fiber Fit set, helping them stay in shape for their passions.

Those curious to discover their style can try the AR mirror, which, based on answers to a few questions, creates a personalized avatar that can be shared online with friends. For quick connections and digital memories, the Orange FindFriends lens on Snapchat comes with a new festival look, perfect for locating your group in the middle of the crowd.

Another key feature of the Orange stand at Summer Well is the repair component of the Re circular economy program, a project that promotes and encourages environmentally responsible behavior. Festivalgoers are invited to enjoy a worry-free experience: in the Orange Care & Service area, participants can prepare their phones for the festival, benefiting from free assistance for mobile app installation, protective film application, professional cleaning, and quick diagnostics – a perfect mix of utility, device longevity, and environmental care.

Orange Pop-up Cinema returns this year with special screenings in a cozy setup, complete with beanbags and a large screen under the open sky. The program caters to all tastes, from anticipated blockbusters like Deadpool & Wolverine and Captain America: Brave New World (Friday, August 8, from 7:00 p.m.), to inspirational documentaries and premieres such as Architects of Nature, Novocaine, and Thunderbolts (Saturday, August 9, starting at 5:00 p.m.), or gripping thrillers like The Amateur and Black Bag (Sunday, August 10, from 7:00 p.m.).

A Summer Well Premiere

For the first time at Summer Well, Orange presents For Good Connections – a platform offering parents and children educational resources designed to encourage family dialogue about healthy relationships with technology, setting limits, and maintaining digital balance. Festival participants are invited into the Safe Zone – a phone booth where adults will find a touchscreen with a short, engaging quiz about excessive screen time, how children relate to technology, and the warning signs of online harassment (cyberbullying).

Here, participants can take the #ForGoodConnections quiz and receive valuable advice about their relationship with technology. At the end of the quiz, Orange rewards them with small prizes to remind them that real-life moments are more precious than excessive time spent online.

For those unable to attend the festival, the Summer Well experience remains accessible through the Orange TV Go app, where live concert streams and on-site footage will be available.

Written by Aura Marinescu |  7 august 2025, 13:10