Bucharest, as the economic and cultural center of Romania, is distinguished by a business atmosphere that blends local traditions with modern European influences. While Bucharest reflects many of the typical features of other European capitals, there are unique aspects of business etiquette and local customs that are worth knowing and respecting in order to facilitate professional relationships and build lasting partnerships.

For expats who end up working in the city, a good understanding of business norms and culture is essential to successfully navigate the local professional environment!

1. The value of interpersonal relationships - In Bucharest, interpersonal relationships are a central pillar in the business environment. Often, before business discussions become substantive, it is important to invest time in building trust with business partners. This may include informal meetings, lunches or dinners, which serve as opportunities to get to know the partners better. Expats should be prepared to engage in such interactions, which can bring significant benefits in establishing a fruitful collaboration.

2. Dress protocol - In Romania's capital, business dress standards tend to be formal, a sign of respect and seriousness in professional relationships. Smart-casual suits or smart-casual outfits are the norm for men, while women opt for elegant outfits, either dresses or suits. Although some companies, especially those in the tech sector or start-ups, adopt a more relaxed dress code, it's always advisable to start with a more conservative outfit for the first few meetings and then adjust the style according to the context.

3. Respect for time and scheduling - Punctuality is appreciated in the Bucharest business environment, but unpredictable city traffic can be a hindrance. To avoid delays, it's advisable to leave early for meetings and, if you can't avoid a delay, let your interlocutors know as soon as possible. In addition, meetings are often well-structured, but often include moments of informal conversation designed to strengthen business relationships.

4. The art of communication and the importance of language - Although Romanian is the official language, English is widely used in the Bucharest business environment, especially in international companies. However, an expat who makes the effort to learn a few Romanian expressions will be looked upon favorably. Direct, clear and polite communication is preferred and a formal and respectful tone is recommended in official correspondence.

5. Understand the hierarchy and decision-making process - Organizational structures in Romanian companies are often well-defined and major decisions are made at higher levels of management. It is important to respect these hierarchies and to address your interlocutors appropriately, being aware that the decision-making process may require time and patience.

6. Attend networking events - Networking is a vital component of Bucharest's business culture. Attending networking events, conferences and business community meetings gives expats the opportunity to build a strong professional network. It is essential to be active and express your interest in collaboration, building relationships that can open up new business opportunities.

Navigating business culture in Bucharest requires a fine-tuned adaptation to local norms and an openness to new cultural experiences. By observing business etiquette and learning to understand the subtleties of the local professional environment, expats can develop successful partnerships and actively contribute to the growth and diversification of the business market in the Romanian capital.

Also recommended: The differences between business etiquette in Bucharest and other European cities