In 2025, Bucharest is no longer just a convenient option on the Eastern European map.
For many multinational companies, Romania’s capital has become a strategic choice, driven by a mix of critical factors: advanced digital infrastructure, a highly skilled workforce, and competitive operational costs.

1. Advanced digital infrastructure

Bucharest boasts one of the fastest internet connections in the world, ranking 6th globally for average fixed broadband speed, with a mean speed of over 250 Mbps as of 2023.
This robust digital backbone is crucial for companies relying on rapid data transfers and efficient digital operations.

2. Highly skilled and multilingual workforce

Romania has over 100,000 IT specialists, with around 8,000 new IT graduates each year.
English proficiency is widespread, and many young professionals speak additional European languages, making local teams easily integrable into global structures.

3. Competitive operational costs

The costs of setting up and operating a company in Bucharest are significantly lower compared to Western European capitals.
Office rents range between 12–15 euros per square meter, and IT sector salaries are 40–60% lower than in cities like Berlin or Paris.

4. Attractive tax system

Romania offers a very attractive tax regime for small and medium-sized enterprises, with a turnover tax of just 1–3%.
Moreover, the dividend tax stands at 10%, considerably lower than in many other European countries.

5. Strategic geographical position

Located at the crossroads between Central and Eastern Europe, Bucharest offers easy access to both EU and non-EU markets.
 Its geographical proximity enables companies to efficiently manage regional operations and respond quickly to market demands.

6. Presence of global tech giants

Companies such as IBM, Microsoft, Amazon, and Oracle have established major operational centers in Bucharest, leveraging the city's local advantages and contributing to the growing tech ecosystem.

7. Economic and political stability

Romania has demonstrated steady economic growth and political stability, providing a predictable environment for long-term investments.
Such conditions are vital for companies planning sustainable expansion in emerging markets.

8. Government support for investors

The Romanian government has implemented investor-friendly policies, including simplified company registration procedures and tax incentives for strategic industries.

9. Business culture aligned with western standards

Romania’s business culture is highly aligned with Western norms, making collaboration and integration easier for multinational companies entering the market.
This cultural compatibility reduces communication barriers and accelerates decision-making processes.

10. Access to European funds and innovation programs

Romania continues to benefit from European Union funds and financing programs that support infrastructure development and innovation, providing additional opportunities for companies that choose Bucharest as a base.

In conclusion, multinational companies choosing Bucharest in 2025 are not doing so by chance.
They are making a strategic decision based on a realistic assessment of the city's competitive advantages.
With its combination of modern infrastructure, skilled talent, attractive costs, and a favorable business environment, Bucharest is positioning itself as an emerging regional hub for multinational operations in Europe.

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