In 2025, Bucharest stands at the crossroads of tradition and innovation. The city's commercial landscape has undergone a significant transformation, moving from the bustling stalls of Piața Obor to the digital storefronts of e-commerce and the rapid deliveries of quick commerce (q-commerce). This shift reflects broader global trends but also presents unique challenges and opportunities for local businesses.​

The Rise of E-Commerce in Romania

Romania's e-commerce sector has experienced remarkable growth in recent years. In 2024, the market was valued at approximately €11.5 billion, accounting for 3.42% of the country's GDP. This places Romania third in Central and Eastern Europe, following Poland and the Czech Republic. The country's full integration into the Schengen Area in January 2025 is expected to further boost cross-border e-commerce, enhancing competitiveness and expanding product offerings for Romanian consumers. ​

Quick Commerce: The New Frontier

Quick commerce, or q-commerce, represents the next evolution in retail, focusing on ultra-fast deliveries, often within minutes. Companies like Glovo have been at the forefront of this movement, expanding their services beyond food delivery to include a wide range of products. Glovo's investment in "dark stores"—warehouses optimized for rapid order fulfillment—has been a key strategy in meeting the growing demand for instant delivery. 

Impact on Small Businesses

While the digital transformation offers numerous benefits, it also poses challenges for small and medium-sized enterprises (SMEs). A survey conducted by Glovo in collaboration with Statista and Civitta revealed that delivery platforms contribute to an average of 25% of SME revenue in surveyed markets. However, adapting to the digital economy requires investment in technology and skills, which can be daunting for smaller businesses. ​

To address these challenges, Glovo launched the "Glovo Local" program, providing SMEs with tools to digitize their operations, manage logistics, and reach new customers through marketing support. This initiative aims to bridge the gap between traditional commerce and the demands of modern consumers. ​

The Road Ahead

The transformation of commerce in Bucharest is emblematic of a broader shift towards digitalization and convenience. While this evolution presents challenges, particularly for traditional businesses, it also offers opportunities for growth and innovation. By embracing digital tools and adapting to changing consumer behaviors, Bucharest's commercial sector can thrive in this new era.

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