Skip to main content

In the news

The incredible story of Doina Levintza, the first designer from Eastern Europe to present her creations at New York Fashion Week

The incredible story of Doina Levintza, the first designer from Eastern Europe to present her creations at New York Fashion Week

By Bucharest Team

  • Articles

Doina Levintza, one of the greatest personalities of Romanian and European fashion, turned 86 on April 10, 2025. Her name is, without exaggeration, synonymous with elegance, professionalism, and innovation. For over six decades, the fashion designer has influenced theater, film, television, and, of course, international fashion, becoming a reference for entire generations. Yet, beyond the immense success, the international shows, and impeccable reputation, Doina Levintza’s story is marked by deep dramas, devastating losses, and spectacular rebirths.

The beginnings of a life dedicated to art

Born in Bucharest on April 10, 1939, Doina Levintza showed from an early age an inclination towards art. Her adolescence was dominated by curiosity about forms, light, and movement, being especially drawn to sculpture and theater. Only later did she discover her talent for drawing, a talent that would become the foundation of her entire career. 

Her choice to study at the School of Architecture in Bucharest was providential, as it offered her a solid basis in visual construction, proportions, structure, and composition — elements that, over the years, would be reflected in her unmistakable style.

Artistic path before fashion

In the 1960s, Levintza entered the Romanian artistic world through costume design and scenography. She collaborated with major directors of the era, such as Alexandru Tatos, Cornel Todea, Petre Sava Băleanu, Letiția Popa, and Lidia Ionescu. Through these partnerships, she consolidated her reputation as a visionary and creator with a very modern vision.

During this period, she also worked intensively at Romanian Television, producing numerous black-and-white productions alongside director Alexandru Bocăneț, who would later become her husband. Their productions, characterized by visual refinement rarely seen at the time, became benchmarks of Romanian television.

However, this period of artistic effervescence was abruptly interrupted. The devastating earthquake on March 4, 1977, permanently changed her destiny. Alexandru Bocăneț died in the building of his friend Toma Caragiu, when the two tried to escape during its collapse. The loss was irreparable for Doina Levintza. It was not only the death of her loved one but also the end of a chapter of joint creative work. For nearly a decade, due to the strong trauma, the designer could not enter the Romanian Television building. Furthermore, for a long period, she could not even live in her own house, finding refuge in a friend’s studio where she temporarily stayed.

Rebirth through fashion

After 1977, following the tragedy, Doina Levintza felt the need for a radical change. With impressive inner strength, she decided to reinvent herself professionally, turning to fashion — a field in which she would become a reference. Although the beginning was not easy, the designer’s talent, discipline, and artistic sense propelled her quickly to the forefront.

Soon, her creations began to attract attention not only in Romania but also abroad. With over 100 shows in cities such as Monte Carlo, Paris, Washington, New York, London, Prague, Geneva, Madrid, Berlin, Brussels, Chicago, as well as countries like Japan and China, the international scale of her work became indisputable.

The defining moment of glory in her career was presenting her collections at New York Fashion Week, thus becoming the first designer from Eastern Europe to showcase her collections at this prestigious event. This achievement was a true victory for Romanian fashion and a milestone in Doina Levintza’s career.

Recognition and international prestige

The success did not go unrewarded. In 2010, the Romanian Royal House awarded her the title of official supplier, a symbol of excellence and refinement. In 2021, she received the Lifetime Achievement Award at the Gopo Awards Gala, a recognition of an impressive career entirely dedicated to visual art.

Besides clothing design, Levintza continued to work in scenography and costume design for film and theater. She created costumes for important productions such as Dincolo de nisipuri (1974), Nea Mărin Miliardar (1978), Ultima noapte de dragoste (1980), and Oh, Ramona! (2019). In recent years, she won three Gopo Awards for costumes in the films Restul e tăcere, Closer to the Moon, and 6.9 on the Richter scale.

Life lessons from a legendary creator

Although she is a highly appreciated public figure, Doina Levintza has always maintained remarkable discretion regarding her personal life. She never sought easy fame, did not expose herself unnecessarily, and did not exploit her personal suffering. This restraint adds depth to her story: a story of courage, resilience, creativity, and reinvention.

Today, at 86, Doina Levintza continues to inspire young designers, to create, and to remain a royal presence in Romanian visual culture. She is an artist who transformed pain into art and has demonstrated that beauty can be a form of healing. Her path — from Romanian theater stages and film sets to international catwalks — remains a genuine lesson in perseverance, elegance, and artistic excellence.

Doina Levintza’s legacy consists not only of her collections but also of her life model: a woman who refused to be defeated by tragedy and used every setback to build something more beautiful than before. In the world of fashion, Doina Levintza remains not only a creator but a legend.

We also recommend: Romanian-born Mica Ertegun, the story of the Dior model who married America’s greatest music producer

Future events